Nowful Q4 · the working hub
One place for the plan, the research, the live numbers, and the things that need a decision. Anyone with the link can read. Approving and commenting needs the team passphrase.
Decide
Approvals
Creative queue
Scripts, briefs, cuts, statics. Approve, ask for changes, or reject, with a note. Angélica's items are flagged so we watch her load.
Open →Approvals
Landing pages
Four page types × three lanes: kit page, advertorial, reasons listicle, ranked listicle. Each version is its own row so the test reads clean.
Open →Team
Notes
Running notes for Giann, Chris, Steven and the client. Client inputs, decisions, questions. Tag them so they sort.
Open →Run
Client
Client view (the mothership)
What we point the client to instead of a call: spend, return, funnel, winning ads, forecast to Day 91, inventory, email, and what we're doing now and next. Read-only, hourly.
Open →Team
Plan board
Edit the now / next / done / tests lists and the manual inventory and email numbers. Saving publishes to the client view.
Open →Reporting
Pacing dashboard
Live from the ad account. Spend vs 1,667 a day, ROAS vs the phase floor, cost per kit by lane and by kit, units out, top and worst ads. Chris's Friday rollup lives here.
Open →Strategy
GTM plan
The offer (both kits), the audience test, the angle matrix, the page matrix, the 90-day schedule, roles, client inputs, risks.
Open →Strategy
Giann's Q4 Growth Plan
The client-facing plan: 150K over 90 days, 2.0 exit, product mix, unit economics, channel tiers, the five client inputs.
Open ↗Know
Research
Competitive funnel teardown
39 brands, 48 landing pages with screenshots, offer benchmark, Meta Ad Library reads, and where every brand's ads actually land.
Open →Research
Where the ads land
Destination audit across 18 brands: who versions pages, who runs advertorials, who sends everything to a PDP.
Open →Research
Spanish market and the account's history
The only campaigns that ever converted were Spanish cream presells. The Spanish competitor set, sourced buyer facts, and the copy that worked.
Open →Who does what
Giann
Client comms, weekly call, escalations. Owns the client inputs and price sign-off. Presents the Friday rollup.
Steven
Offer and pages, the audience and offer tests, creative engine (AI pipeline, creator briefs, Angélica scripts, cut-downs), tracking, this hub, anything AI.
Chris S
Campaign structure, daily pacing, lane and kit budget re-ranks every 14 days, kill rules, BFCM bursts. Names campaigns [ES|LAT|GEN][60N|30N] Angle - Description so the dashboard can read them.
Open with the client
- Any Gonzalez. Contract status, whitelisting permission, and the original video file.
- Kit price sign-off at 69 for the 60-Night and 49 for the 30-Night, and the inventory count by SKU so the box is weighted to the overstock.
- Canonical domain for paid: nowfuljourney.com or nowful.com.
- Business Manager access for CAPI, the pixel audit, and a System User token before Nov 6.
- Footage and photo audit, plus the app's first-party audience export.
- Shopify access (collaborator account): the kit SKUs, the product images for cutouts, the exit-intent and auto-ship setup, and the Aug 2025 to May 2026 order export so we can see presell cancels and refunds.